Promoting Success of Sainsbury Essay -- Sainsbury Supermarkets Consume

Promoting Success of Sainsbury(A) Describe the business and its aims and objectiveLogo Sainsburys - devising life taste betterIn this report I will be investigating how marketing in business helpsusing organisation that has a national promotional entreat for itsproducts or services.Sainsburys SupermarketsThe business I have chosen to investigate is the large supermarketstore called J Sainsburys Sainsburys is one of the top supermarketsthat you are able to buy products and services at a good quality.Sainsburys supermarkets were established in 1869 by John jam andMary Ann Sainsburys and is Britains longest standing major foodretailer chain. Sainsburys is a very large supermarket and employsover 145,000 people of these 60% are part time and 40% are full time.62% of all the employees they employ are women.The supermarket now have many types of store where customers back tooth astoundproducts from but a large supermarket will offer customers 34,000products and over half are Sainsbury s own brand including freshproduce convention tomatoes to spinach.Logo J Sainsbury plcIn addition to a wide range of quality food and grocery products manystores offer bread baked duration your shopping, meat and fish counters,pharmacies, coffee shops, restaurants and petrol stations.Because of many of these services Sainsburys supermarkets are able toserve over 11 million customers a week and as at March 2004 had 583stores throughout the United Kingdom.Sainsburys bankSainsburys over the years now have not just been in the area ofproviding food products but now have a Sainsburys bank which wasopened for business on the 19th of February 1997, this was a joint meditation between Sainsburys and the bank of Scotland this was a bigachievement for Sainsburys because they were the first bank of the UKthis was a good groundbreaking venture for Sainsburys to recede becausethey were able to attract 2 million customer accounts.Sainsburys overly now provide a range of affordable services i ncludinglife and wellness cover, personal loans, savings accounts and travelinsurance. In the year 2003 Sainsburys bank was named the bestprovider in the money direct awards. Sainsburys todaySainsbury has seen a change in customers requirements with organicfood healthier foods and convenience food all being top... ...nal and business objectivesbecause Sainsburys will see positive correlations. If Sainsburys areable to achieve this more objectives can be met like delivering greatservices to customersThe importance of the promotional aspect of the marketing mix is thatthe four ps are a means of communicating to the customer which is avery important tool without the promotional p it would cause a mess hall ofproblems and they will not be able to communicate products to theirtarget audience in an effective way which will cause a decrease insales and profits.By having the promotional p it will boost the image of Sainsburyswhich will allow more customers to know about the promotional c ampaignand the goings on of Sainsburys. It is also important thatSainsburys stick by their promise through their means ofcommunicating so that they do not mislead customers into the unseasonabledirection they will need to ensure that the availability of productsare high standards and are the resources available at the right timeand at the place also they will need also ensure that they keep theirfocus on their target market mix different target audience becausethis will get confusing.